Analysis on the Organizational Structure of Oman Air Essay

Analysis on the Organizational Structure of Oman Air - Essay Example The Sultanate of Oman’s Civil Aviation founded the Oman Air, which began its operation in 1993. Prior to that event, in the year 1970, the Oman International Services was inaugurated. It was followed by the establishment of Oman Aviation services on 1981 with an aim to expand its services offered to other airlines such as in cargo handling and ground handling. With the operation of Oman Air, this company was responsible for creating a traffic hub in Muscat, which led to the growth of the tourism industry, commercial, and industrial. The company first offered direct flights in Colombo and Dubai, then succeeded by Trivandum, Kuwait, Karachi, and Sri Lanka from 1993-1994. In 1995, it started to open direct flights in India, Bangladesh, and Dhaka. The destination offered expanded, but it started to limit its operation since 2003. In 2005, it commenced to offer other destinations until it expanded internationally. Oman Air was introduced as the new identity of Oman Aviation Service s (SAOC) on April 21, 2008 (Oman Air, 2012e). The company commits itself in providing quality services to its target markets, which is construed by 28 awards they received from the independent sector. The company was recognized as the Best Airline Worldwide 2011 based on the survey conducted by the travel magazine (Oman Air, 2012f). SWOT Analysis Strength Oman Air has monopolized the airline industry since it is considered as the national carrier within the country. There is no competition involved because the government owns 99.825% while others have a percentage of 0.175 (Oman Air, 2012a). The government is primarily bounded in its marketing campaign, which will increase the tourist in Oman. Since it is the flag carrier of the Sultanate of Oman, it has been widely known in the country. The market presence of Oman Air is relatively high. Moreover, Oman is notable for its hospitality. The company desires to render comfort for customers while they travel across the countries. Furthermore, Oman Air leaves an impression of their services based on the international standards with emphasis on quality and safety. Oman Air was the first airline that offered satellite telephone and internet connection. The investment in green technology strengthened the brand name of Oman Air because modern facilities and aircraft reduced carbon emission. Weaknesses The internal structure of Oman Air reflects its weakness. Due to the poor performance of every department, the profitability of the company is affected. The large organizational structure of the company needs good leadership and management. The departmentalized structure divides the attention of the CEO, which weakens the interdepartmental communication. The poor management of HR resources in recruiting technical and administrative tasks leads to the poor performance of every department. It results to the staged strike by the Oman Air employees, which aim for higher wages (Pollack, et al., 2011, p.181). The conflict inside the Oman Air is influenced by politics regarding on poor management and corruption. The strike reminds the employers to provid e opportunities for employees. Lastly, the culture of Oman Air has not yet altered despite the deviation in the cultural background of its staff. Opportunities Monopolization in the airline industry provides opportunities for the business operation of Oman Air. This company is the only air carrier that offers services globally. When there is no competition, the company can be secured of its profitability and sales. Oman Air has no apprehension on the prices of air fare. Thus, Oman Air caters to the large market of travellers in its country. According to Rajasekar and Moideenkutty (2007, p.128), the population of travellers in Oman is about 800, 000. Furthermore, modern facilities such as â€Å"new passenger terminal, a brand new cargo terminal, new engineering facility, and in-flight catering facility† can elevate the profitability of Oman Air. The customers’

History of Tests & Measurements Essay Example | Topics and Well Written Essays - 1250 words

History of Tests & Measurements - Essay Example This essay will highlight five themes in the work of Kubiszyn and Borich (2010). Highlight on implications on the educational sector as well as teacher ability in relation to these tests will be focused on. It is evident that controversies have been witnessed in this filed. According to Kubiszyn and Borich (2010), educators need comprehensive and practical approaches for conducting assessments on their learners’ achievements and progress in the classroom setting. Their work is, therefore, one of the most comprehensive one, that teachers can incorporate in their classrooms to focus on the changes required in the classrooms. 2.0. Effects of tests on the Classroom Teacher Tests play a crucial role in the teaching and learning of concepts in the classroom setting. It is through tests that Shepard (2000) argues that teachers are able to keep track of the progress of his or her learners. Through tests, teachers are able to identify the weak points of their learners as well as their strengths. For instance, standardized tests are well known for the identification of learners’ strengths’ and weaknesses. ... Tests, according to McMillan (2000) are useful for determination of the best content to be covered by the learners. 3.0. Tests as Tools Analysts give varying views on the utility of tests, as a contributor of positive impacts in learning. Kubiszyn and Borich’s (2010), work indicates that tests are mere tools that are simply set to as a formality and no evidence can proof their validity. Not all students are in a position to understand the mechanics of all tests that are provided in the classroom. For instance, a well informed student may miss out a few particulars, in a particular test, and fail the entire exam. Does this mean that the student is a failure in that particular test or not? In this context, therefore, tests may not be regarded as useful means of assessments in the society. Tests, according to Burger & Krueger (2003) have an off-putting effect on the teaching and learning process. Tests administered during the learning process consume a lot of time that would have been used in covering the contents of the syllabus. Learners have acquired the skills of cramming certain tests used in learning process especially if they are aware that there is likelihood that those tests may be repeated at the end of the course. In short, tests overemphasize on the ability to learn fundamental skills by the learners instead of inculcating skills that will enable learners think critically and analyze situations in the society. In fact, statistics indicate that once tutors emphasize on teaching with the use of tests, there is likelihood, that learning records no change, though the scores of learning may escalate as a result of rote learning. In light to this argument, therefore, it is evident that tests cannot be indicated to be the best ways of